From George Lucas (Managing Director/CEO):
I would like to thank everyone for the support around the name change to Raiz and the associated rebranding. It was an arduous process for us and we still have lots of work to do to ensure you that all the qualities of the old Acorns remain. We also want to ensure that Raiz gives us a platform and opportunity to improve the features of the App and the service we provide to you. I believe becoming an independent Australian company will allow us to achieve these goals.
Finding a unique name in financial services wasn’t easy. We started with a list of over 500 names. From the top 50 names, we did URL searches and found they were all taken. We then looked at the next 50 names, some were taken when we did the URL search, the rest failed when we did trademark searches. Therefore, in the end we needed one that could be uniquely spelt and one we could build our new brand around.
Despite these limitations, we picked Raiz based on the feedback from our community, wanting us to at the foremost continue championing the opportunity to raise your wealth, raise your financial confidence and raise your investment knowledge, all in the background of life. For more information on Raiz fees, click here.
For those who need a meaning to the word Raiz, it also symbolises the root of a plant, continuing the idea of growth and the importance of having the right foundations to raiz your wealth. For me, it is about ensuring that the team can create a personality around the name which will continue allowing us to enable your financial confidence and wellbeing.
Thanks again for your support and feedback – good and bad. Please update the App with the new name and brand by going to the “Updates” section of the app store. Look out for the new releases and more new features coming to your App Store soon!
George Lucas
Managing Director/CEO
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Important Information
The information on this website is general advice only. This means it does not take into account any person’s particular investment objectives, financial situation or investment needs. If you are an investor, you should consult your licensed adviser before acting on any information contained in this article to fully understand the benefits and risk associated with the product.
A Product Disclosure Statement for Raiz Invest and/or Raiz Invest Super are available on the Raiz Invest website and App. A person must read and consider the Product Disclosure Statement in deciding whether, or not, to acquire and continue to hold interests in the product. The risks of investing in this product are fully set out in the Product Disclosure Statement and include the risks that would ordinarily apply to investing.
The information may be based on assumptions or market conditions which change without notice. This could impact the accuracy of the information.
Under no circumstances is the information to be used by, or presented to, a person for the purposes of deciding about investing in Raiz Invest or Raiz Invest Super.
Past return performance of the Raiz products should not be relied on for making a decision to invest in a Raiz product and is not a good predictor of future performance.