Directors & Management - Raiz Invest


The Directors bring to the Board relevant experience and skills, including industry and business knowledge, financial management and corporate governance experience.

George Simon Lucas

Chief Executive Officer and Managing Director
Mr Lucas is the founder, Managing Director and Group CEO of Raiz Invest Limited.

He has over 30 years’ experience in the investment banking and fund management industry. His experience spans retail product strategy, managing investment risk, portfolio management, financial quantitative methods and regulatory compliance.

Prior to founding Raiz Invest Australia, Mr Lucas was the Chief Investment officer of Mariner Financial. He has been a director of two listed investment trusts and was the head of the London equity derivative trading and structuring for First Chicago.

George is a regular presenter at finance industry forums and Sky Business, and has written a book and tertiary courses regarding the use of derivatives and quantitative trading models.

George holds a Bachelor of Science from the University of New South Wales and is a member of the Australian Institute of Company Directors.

Brendan Barry Malone

Chief Operating Officer
Mr Malone is the Co-founder, CEO of Raiz Invest Australia and Group COO of Raiz Invest Limited. Brendan Malone has over 20 years’ experience in financial institutions including The Royal Bank of Scotland (RBS) and ABN AMRO (AMRO).

Brendan has extensive experience across all aspects of investment banking, client coverage and strategy, along with compliance and all operational functions. Brendan is known for his ability to innovate and operate at a highly strategic level, whilst driving operational excellence with a strong attention to detail. He has led large scale workforces across most front and back office functions. He has delivered transformational agendas resulting in significant synergies through mergers, acquisitions, restructuring and downsizing. Brendan has experience working across various continents, jurisdictions, legislations and regulatory environments as well as cultures in both developed and emerging economies. Brendan’s previous roles have consisted of both front and back office functions across key financial hubs including London, Hong Kong, Singapore and Sydney.

Brendan is responsible for the day to day operations of the Raiz Group’s business and is passionate about his customer centric, highly efficient, productive and dynamic team who specialise in customer service, technology, finance and marketing.
Brendan graduated from the University of Newcastle with a Bachelor of Commerce, majoring in accounting and finance. Brendan is a member of both The Chartered Institute of Management Accountants and the Australian Institute of Company Directors.

Kelly Humphreys

Independent Non-Executive Director
Kelly is an experienced non-executive director and accomplished financial services professional with current board roles across diverse sectors including building regulation, health, financial services and education. She is also a member of the Audit and Risk Committee.

Kelly has extensive senior executive experience in insurance and lending and a depth of technical expertise in operations, risk management and governance. She brings a strong commercial approach to achieving objectives in complex regulatory environments and demonstrated ability in engaging stakeholders and working effectively to deliver business growth and improved performance.

Kelly holds a Masters of Management, a Diploma of Financial Services and is a graduate member of the Australian Institute of Company Directors.

David Gordon

Independent Non-Executive Director
David Gordon has over 30 years’ experience in the advisory industry specialising in financial, tax and business advisory. He has been a partner since 1985 in GHR Accounting Group, a BRW top 100 accounting practice and is a foundation director of Premium Wealth Management Ltd (Premium). Premium has over 20 investment advisory firms as members and supervises the investment of over $2.5 billion of clients’ monies. David is also on the board of Premium.

David has extensive experience in providing financial services advice to clients, portfolio construction and in ensuring that managed investment schemes and structured and other financial products are relevant for individual investment portfolios.

David holds a practising certificate with CPA Australia, is a registered tax agent and a current member of the Financial Planning Association of Australia. He also has a Bachelor of Business (Accounting) from University of Technology Sydney.

Nina Finlayson

Independent Non-Executive Director

Nina has over 26 years’ experience as a leading market researcher and adviser to business on consumer attitudes, behaviour and experience.
She is the managing director of Buzz Strategic Insights which was founded in 1995 and specialises in qualitative market research. Nina has worked with many of Australia’s leading brands and organisations.

With a UNSW Bachelor of Commerce, majoring in Marketing, Nina began her career in an undergraduate program with Price Waterhouse Coopers, before joining pioneering qualitative research agency, Kaleidoscope.

Nina’s skills in sifting out critical customer and user insights, often in highly immersive environments, are invaluable in shaping strategy, user experience and brand propositions.

Each Director above has confirmed to the Company that he or she anticipates being available to perform his or her duties as a Non-Executive or Executive Director, as the case may be, without constraint from other commitments.


James Poon

Chief Product Officer & International
James Poon has over 19 years’ experience working in financial markets, institutional and investment banking and wealth management in leading financial institutions such as Westpac, AMRO, RBS and more recently as the Head of Product at Instreet Investment. James was a Director of Structuring at RBS and was a nominated responsible manager for RBS’ AFSL. James has broad experience across multi-assets in sales, trading and financial engineering of investment products. James is committed to improving the financial well-being and literacy of clients through sound education.

James holds a Bachelor of Business (Accounting) and LLB (Hons) from University of Technology Sydney and has been admitted as a legal practitioner in NSW.

Alex Gao

Chief Financial Officer
Alex Gao has over 15 years’ experience in accounting, finance and operations. As CFO, Alex oversees the accounting, business support, financial planning and analysis, management accounting and trading functions at Raiz. Alex joined Raiz and Instreet group in 2012 as the finance and operations manager and has worked closely with George, Brendan and James.

Alex is a member of CPA Australia and holds a Master of Commerce from the University of Sydney, majoring in accounting and finance.

Andrew Palfreyman

Andrew Palfreyman

Company Secretary
Andrew is a corporate lawyer specialising in equity capital markets and commercial transactions. He also acts as company secretary for listed and unlisted Australian companies in the technology, finance and energy sectors. Andrew regularly advises clients on Australian corporations law, ASX Listing Rules and regulatory compliance. Prior to his admission as a lawyer, Andrew was a strategic adviser to companies and governments specialising in public policy, corporate and regulatory affairs.

Andrew holds a Juris Doctor from the University of Technology Sydney, a Master of Politics and Public Policy and Bachelor of Arts (Sociology) from Macquarie University. He is admitted as a lawyer of the Supreme Court of NSW and entered in the register of practitioners at the High Court of Australia.