We
at Raiz take great pride in the design of our app – and having won the 2016
Good Design Best Digital Design and multiple national awards in the US
it looks like our designers’ hard work is paying off.
We’ve
turned to Raiz’ VP of Design in the USA, David Keegan, to let you
know a bit more on the design of Raiz, and why it’s so important.
Why
is design important?
“Design
is how people see and engage with a product. This is important because it’s how
people use and interact with the technology behind Raiz. We think a lot about
ways we can make Raiz beautiful and delightful while at the same time easy to
use and understandable.”
What
is the most important thing to consider when designing an app?
“The
most important thing to consider when designing an app is to think about how
people are actually going to use it. Above all else we strive for simplicity.
When designing mobile apps people are often on the go, using their phones here
and there hundreds of times throughout the day. Everything from the signup
process to depositing money, or simply checking your balance needs to be quick
and easy, never more than one or two taps away.”
What
are the key elements to the design of Raiz?
“The
most important element to the design of Raiz is its simplicity. Raiz makes it
easy and streamlined to get signed up, and to start saving and investing. We
also use beautiful graphics the help make the app enjoyable. Investing is often
an emotional experience so we try to infuse the app with calming natural
colours and gradients.”
What
other apps, products, or brands do you admire?
“My favourite
brands are ones that embrace elegant and simplistic design. Some of my
favourite brands that exemplify this are of course Apple as well as Audi and
Tesla. I try to draw inspiration from these brands, with a dash
of Lamborghini colours for aspiration 😉 I constantly keep these brands in mind
when working on the branding and design of Raiz.”
Let
us know on our Facebook and Twitter pages what you think of our design, and
what other brands inspire you!
Important Information
The information on this website is general advice only. This means it does not consider any person’s investment objectives, financial situation or investment needs. If you are an investor, you should consult your licensed adviser before acting on any information contained in this article to fully understand the benefits and risk associated with the Raiz product.
The information in this website is confidential. It must not be reproduced, distributed or disclosed to any other person. The information is based on assumptions or market conditions which change without notice. This will impact the accuracy of the information.
Under no circumstances is the information to be used by, or presented to, a person for the purposes of deciding about investing in Raiz.
Past return performance of the Raiz product should not be relied on for deciding to invest in Raiz and is not a good predictor of future performance.
