Pokemon Go sky rocketing Nintendo share prices
Unless
you have been living under a rock, it would have been impossible to not notice
that Pokemon Go has taken Australia by storm.
Launched
last week, Pokemon Go is a mobile game which has reinvented
the popular 90’s cult franchise Pokemon. The game uses GPS to track players and
through their smartphone cameras, incorporates the game’s monsters into the
player’s surroundings.
The
game has been an instant hit, with the app currently topping several charts on
Apple’s App Store. Nintendo shares are up 60% in the past three days
since Pokemon Go was launched on the 7th of July – illustrating the power
of pop culture!
Nintendo
has enjoyed a whopping AUD$12bn increase in market value. It should give a new
lease of life to the conservative Kyoto-based firm, which had long steered
clear of smartphone gaming.
The
app is free to download and is estimated to have been downloaded 7.5bn times in
the US alone. The lucrative value of the app is seen in its in-app purchases,
which occurs when a player is tempted to buy more useful items within the game.
Excuse
the pun, but Pokemon Go is literally ‘changing the game’ when
it comes to mobile apps. We can’t wait to see how more apps like this push
boundaries and sail into uncharted territory.
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