On the rise: Grandparent investors
For many Australians over 60, investing has traditionally focused on retirement, superannuation and financial independence.
But we’re seeing something new emerge.
More grandparents are choosing to invest not just for themselves, but alongside the next generation.
At Raiz, we’ve had a front row seat to this shift. As we recently celebrated 10 years of helping Australians save and invest towards their goals, one trend has stood out: the growing number of grandparents opening Raiz Kids accounts.
The data tells an interesting story.
Almost 1 in 10 Raiz users aged over 60 already have an open Raiz Kids account. That means thousands of Australians in their 60s and beyond are actively building investment portfolios for their grandchildren.
A financially engaged generation
There’s a common assumption that investing apps are mostly for younger Australians.
Our data suggests otherwise.
Among Raiz users, those aged over 60 hold balances that are around 12% higher on average than younger customers. Even more telling, the median balance, often a better reflection of what a typical investor holds, is more than 60% higher for over-60s compared to those under 60.
In other words, older Australians are not just participating. They’re engaged, confident and investing with purpose.
And when almost 1 in 10 of them also have a Kids account, it signals something more than curiosity. It shows a generation thinking beyond their own financial future and taking an active role in shaping the next one.
From pocket money to portfolios
Grandparents have always found ways to support their families. Whether it’s helping with school fees, contributing to milestone purchases, or slipping a note into a birthday card, the intention has always been the same.
Today, that support is evolving.
Instead of one-off gifts, many are choosing structured, long-term investing. Starting early gives grandchildren something incredibly powerful: time in the market.
Even modest, regular contributions can grow over years or decades. Just as importantly, it helps normalise conversations around money, investing and long-term thinking from an early age.
It’s not just about the balance. It’s about building confidence and understanding.
A living legacy
Australia is approaching one of the largest intergenerational wealth transfers in history. But wealth transfer does not need to begin with estate planning.
It can start now.
By choosing to invest during their lifetime, grandparents can:
- Help grandchildren build financial confidence
- Encourage early financial literacy
- Demonstrate the value of long-term investing
- Create a legacy they can watch and grow
Interestingly, Raiz data shows that customers aged over 60 who have funded a Kids account hold balances that are around 35% higher on average than those without one.
This suggests that grandparents investing for the next generation are not only generous, they are highly engaged, long-term investors themselves.
As Brendan Malone, CEO of Raiz Invest, explains:
“We’re seeing investing become a shared family responsibility rather than something that sits with just one generation. Grandparents are increasingly part of that conversation, and they’re playing a meaningful role in shaping long-term financial outcomes.”
A shift in mindset
Almost 1 in 10 Raiz users over 60 already have a Raiz Kids account. That alone tells us that intergenerational investing is not a future trend. It is already happening.
Grandparents today are living longer, staying financially active and looking for meaningful ways to contribute beyond traditional gifting.
The quiet rise of the grandparent investor reflects a broader shift, from simply passing wealth down, to actively building it alongside the next generation.
And for many families, that may be one of the most powerful contributions of all.
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Important Information
This blog has been issued by Instreet Investment Limited (ACN 128 813 016 AFSL 434776) as Responsible Entity of the Raiz Invest Australia Fund (ARSN 607 533 022) and has been prepared without taking into account your objectives, financial situation or needs. Before acting on such information, you should conduct your own review or consult a financial advisor before making a decision to invest. Please read the relevant Product Disclosure Statement and any associated reference documents before making an investment decision. In accordance with the Design and Distributions Obligations, we maintain Target Market Determinations for our Funds. All documents can be found on the Raiz website www.raizinvest.com.au, or calling the Customer Support team on 1300 754 748. Please note that past performance is not a reliable indicator or guarantee of future performance. Historical returns, forecasts, and market commentary are provided for general informational purposes only. All investment carries risk and may result in loss of capital.
