{"id":3083,"date":"2016-07-15T04:07:29","date_gmt":"2016-07-15T04:07:29","guid":{"rendered":"https:\/\/raizinvest.com.au\/investors\/the-design-behind-raiz\/"},"modified":"2024-04-04T19:04:50","modified_gmt":"2024-04-04T19:04:50","slug":"the-design-behind-raiz","status":"publish","type":"post","link":"https:\/\/raizinvest.com.au\/investors\/blog\/the-design-behind-raiz\/","title":{"rendered":"The Design Behind Raiz"},"content":{"rendered":"<figure class=\"tmblr-full\"><img src=\"https:\/\/78.media.tumblr.com\/ba65f4a084b30a5b6c96bb479772784c\/tumblr_inline_oac851Glx01ts449e_540.jpg\" alt=\"image\" \/><\/figure>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">We<br \/>\nat Raiz take great pride in the design of our app \u2013 and having won the\u00a0<i>2016<br \/>\nGood Design Best Digital Design<\/i>\u00a0and multiple national awards in the US<br \/>\nit looks like our designers\u2019 hard work is paying off.<\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">We\u2019ve<br \/>\nturned to Raiz\u2019 VP of Design in the USA,\u00a0<b>David Keegan<\/b>, to let you<br \/>\nknow a bit more on the design of Raiz, and why it\u2019s so important.<\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\"><i>Why<br \/>\nis design important?<\/i><\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">\u201cDesign<br \/>\nis how people see and engage with a product. This is important because it\u2019s how<br \/>\npeople use and interact with the technology behind Raiz. We think a lot about<br \/>\nways we can make Raiz beautiful and delightful while at the same time easy to<br \/>\nuse and understandable.\u201d<\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\"><i>What<br \/>\nis the most important thing to consider when designing an app?<\/i><\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">\u201cThe<br \/>\nmost important thing to consider when designing an app is to think about how<br \/>\npeople are\u202factually\u202fgoing to use it. Above all else we strive for simplicity.<br \/>\nWhen\u202fdesigning\u202fmobile apps people are often on the go,\u202fusing\u202ftheir\u202fphones here<br \/>\nand there\u202fhundreds of times throughout the day. Everything from the signup<br \/>\nprocess to depositing money, or\u202fsimply checking your balance needs to be quick<br \/>\nand\u202feasy, never more than one or two taps away.\u201d<\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\"><i>What<br \/>\nare the key elements to the design of Raiz?<\/i><\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">\u201cThe<br \/>\nmost important element to the design of Raiz is its simplicity. Raiz makes it<br \/>\neasy and streamlined to get signed up, and to start saving and investing. We<br \/>\nalso use beautiful graphics the help make the app enjoyable. Investing is often<br \/>\nan emotional experience so we try to infuse the app with calming natural<br \/>\ncolours and gradients.\u201d<\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\"><i>What<br \/>\nother apps, products, or brands do you admire?<\/i><\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">\u201cMy\u202ffavourite<br \/>\nbrands are ones that embrace\u202felegant and simplistic design. Some of my<br \/>\nfavourite brands that\u202fexemplify this are of course Apple\u202fas well as Audi and<br \/>\nTesla. I try to draw\u202finspiration\u202ffrom these brands,\u202fwith a dash<br \/>\nof\u202fLamborghini\u202fcolours for aspiration \ud83d\ude09 I\u202fconstantly keep these\u202fbrands in mind<br \/>\nwhen working on the branding and design of Raiz.\u201d<\/p>\n<p style=\"margin: 0cm 0cm 9.0pt 0cm;\">Let<br \/>\nus know on our Facebook and Twitter pages what you think of our design, and<br \/>\nwhat other brands inspire you!<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: normal !msorm;\"><strong>Important Information<\/strong><\/span><\/p>\n<p>The information on this website is general advice only. This means it does not consider any person\u2019s investment objectives, financial situation or investment needs. If you are an investor, you should consult your licensed adviser before acting on any information contained in this article to fully understand the benefits and risk associated with the Raiz product.<\/p>\n<p>The information in this website is confidential. It must not be reproduced, distributed or disclosed to any other person. The information is based on assumptions or market conditions which change without notice. This will impact the accuracy of the information.<\/p>\n<p>Under no circumstances is the information to be used by, or presented to, a person for the purposes of deciding about investing in Raiz.<\/p>\n<p>Past return performance of the Raiz product should not be relied on for deciding to invest in Raiz and is not a good predictor of future performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We at Raiz take great pride in the design of our app \u2013 and having won the\u00a02016 Good Design Best Digital Design\u00a0and multiple national awards in the US it looks like our designers\u2019 hard work is paying off. We\u2019ve turned to Raiz\u2019 VP of Design in the USA,\u00a0David Keegan, to let you know a bit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[1],"tags":[],"yst_prominent_words":[]}